Luxury is defined by exclusivity and quality; providing a level of expertise and care that is unparalleled. This is why we offer every luxury client a level of PR service that is worthy of their brand.
We’ve worked with a number of leading luxury brands in the region including apparel, footwear, handbags, home, fragrance, eyewear, food & beverage, destinations, properties, treatments, and a range of high-end products and services. Our marketing and communication associates served the clients from most specific industries, lux real estate, private financial and corporate services, IT and high tech.
From the launch of a luxury eyewear retailer shop or luxury resort in the region of South East Europe and Adriatic to the opening of a Flagship Store on a luxury Italian lifestyle brand, we’ve produced high end campaigns that maximize our traditional, digital and event related services and reach the most affluent of consumers, raised the regional and European brand value and even attracted the competition to new luxury high end markets like Montenegro.
As a Luxury PR Agency in Montenegro, our location, work, and ability to craft the most compelling brand stories has lead to placements in leading business and luxury related Adriatic and Montenegro publications.
With every luxury brand campaign we work to capitalize on two key opportunities: exclusivity and experience. With exclusivity, it’s all about using the limited quantity available as part of the story, implementing strategies like pre-orders for the product or wait-listed sales to increase engagement and conversation across traditional, digital and social platforms.
Experience is the new way of defining luxury brand: rather than price point, the luxury consumer is interested in experiences that go above and beyond. Whether its at the brick & mortar retail level or through superior or unique customer service, we help to tell a story that creates intrigue, lust, desire, and in some cases “fomo” amongst your target audience.
DIGITAL PR SERVICES
At Elevate PR Montenegro we understand the importance of online visibility and how to harness the power of this ever-changing digital marketing landscape. We execute multi-pronged digital PR programs designed to maximize brand awareness, search engine relevance, web traffic and ultimately, sales.
We offer targeted online media outreach services, securing digital press placements that will increase your brand’s online visibility across the web, providing easy access to your site
We also do blogger outreach with an emphasis on niche micro-bloggers and broad lifestyle bloggers with audiences that match your target market, and we work with influencers to generate consumer awareness and engage with your target demographic.
Through traditional PR and Digital Marketing, we amplify your brand
BLOGGER & DIGITAL RELATIONS
Blogger Outreach + Seeding
Identifying relevant bloggers for your product whether that be a particular niche or specific city, and seeding product for reviews, feedback, testimonials and content creation.
Social Media Strategy + Playbook Creation
Conceptualizing the tone, voice and aesthetic of your social media channels and developing a calendar and strategy for posting that is consistent with your digital PR strategy.
Social Media Implementation
Daily implementation of your social channels, including content creation, scheduling, posting and community management (responding and reacting to all consumer feedback).
Influencer Marketing & Collaborations
Conceptualizing ambassador campaigns and identifying the right bloggers and influencers to connect with your brand. Seeding product for content creation that can serve as User Generated Content (UGC) from respected voices that we can re-post on your channels.
Social Bookmarking
Researching and facilitating the submission of articles to digital pr outlets like Digg, Medium, StumbleUpon, Reddit (among others) so that articles, press releases and stories can get picked up by other sites and users.
Creation and Maintenance of YouTube Campaigns
Creating a viral campaign by conceptualizing relevant videos, designing a channel profile, uploading and tagging the videos with keywords, developing subscriber lists, friends and channel favorites, and maintaining interaction within these networks.
Content Creation
We will identify digital PR opportunities that will help you reach your target audience and enhance your search engine relevance using strategically placed blog posts, bylined articles, videos, images, and other media.
Metric Analysis
Creation, maintenance, monitoring visitibility on search engines, and analysis of site metrics and referral traffic so that we can focus resources on the most successful methods above to increase overall brand exposure.
Source: Elevate
