Resort Portonovi continues to invest in event tourism in July and August, and many concerts and sports events have been announced for the rest of the season.
New in a series of successful events organized by Portonovi’s team is the concert of regional star Nina Badrić, which was held on Friday evening at Portonovi’s Marina Square.
As the director of marketing and communications in Portonovi, Adrijana Husić, explained, the guiding idea is to organize events that will be interesting both for people from Montenegro and for visitors from different countries around the world.
– The events that we have organized so far have caused really positive reactions, both from visitors and people living in Portonovi. All this is an additional incentive for us to continue and to extend the tourist season itself through these activities – said Husić.
That this strategy is really successful is shown by the data on the large number of visitors to the resort in the previous period, which surpass the results from the reference years.
– We are particularly pleased that we are recording an increasing attendance, almost 30% higher compared to the previous year, which is extremely important for Portonovi, considering that last year was our reference year – added Husić.
Music concerts continue to attract great interest from a large audience, and among the big stars Portonovi has already hosted this year are Jelena Rozga, Amira Medunjanin, Petar Grašo.
– We are especially proud of two large, symphonic, tribute concerts, dedicated to the groups ABBA (July 21st) and Queen (August 5th), as well as the concert of big stars, the Barcelona Gipsy BalKan Orchestra, which will also perform in Portonovi. Apart from all these events, all our tenants and restaurants located in Portonovi have a program almost every day and that really makes Portonovi the address you should be at this year – concluded Husić.
