NewsStrategic partnership to enhance Montenegro's tourism sector

Strategic partnership to enhance Montenegro’s tourism sector

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The collaboration between the National Tourism Organization (NTO) and One company is poised to elevate the promotion and tourist offerings of Montenegro, according to representatives from both entities. Together, they aim to provide unforgettable experiences to visitors and create additional opportunities for economic growth within Montenegro.

The agreement was formalized through a signing ceremony between NTO Director Ana Tripković Marković and Branko Mitrović, the Executive Director of Montenegro’s leading telecommunications operator, One.

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Marković expressed anticipation for a series of joint initiatives and emphasized the significance of partnering with One. She stressed that robust public-private partnerships are essential for effective operations and efficient promotion strategies.

“We anticipate that this collaboration will yield highly successful activities, enhancing the visibility of our destination on the global stage and enriching the overall guest experience,” remarked Marković.

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NTO is gearing up for a pivotal event—the Congress of German Tour Operators—and One will play a pivotal role in this gathering of key decision-makers from the German tourism industry.

Srđan Šišić, Director of Corporate Affairs at One, echoed Marković’s sentiments, emphasizing the partnership’s importance for both the company and Montenegro’s tourism sector.

“Our joint efforts will focus on crafting innovative tourism packages and positioning Montenegro as a premier tourist destination,” noted Šišić. “This partnership signifies a strategic move that leverages our technological capabilities with their deep market understanding.”

Šišić expressed eagerness to expand their mission beyond the company’s borders, fostering collaborations such as regional campaigns and participation in tourism events like the Congress of German Tour Operators.

He emphasized the privilege of participating in promoting Montenegro as a tourist hotspot and highlighted existing partnerships with local tourist organizations, underscoring One’s commitment to supporting cultural and tourism events across the country.

The collaboration has already sparked plans for joint appearances at regional fairs, marketing campaigns, and participation in the upcoming Congress of German Tour Operators, all of which are poised to elevate the profile of both entities and enhance Montenegro’s tourism landscape.

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