The largest regional e-commerce platform, Ananas, plans to enter the Montenegrin market this year, announced the Senior Vice President for Strategy and Development at Delta Holding, Marija Desivojević Cvetković, during a press conference.
The platform opened its offices in North Macedonia last year, and this year, expansion into new markets within the region is planned, particularly in Montenegro in the first half of the year. We believe that this country has great potential. Also, in the beginning of the second half of the year, we plan to enter the market of Bosnia and Herzegovina,” stated Desivojević Cvetković.
Ananas will enter the Montenegrin market directly, and not through acquisition, as was the case in North Macedonia.
She also announced expansion into the markets of Albania and Kosovo and Metohija.
Ananas experienced exceptional growth last year, confirming its position as a regional leader in the online trading domain. On 94% of postal codes, two or more Ananas packages were delivered, and the number of partners increased more than three and a half times compared to the year 2022.
The goal is to have over 2,000 merchants by 2024, with the overall website turnover exceeding 70 million EUR, as announced during the conference.
