Montenegro recorded more than 124,000 tourists on 9 July, approximately 8% more than on the corresponding date in 2025. During the first five months of 2026, the country received more than 600,000 tourists, generating approximately 3 million overnight stays. Both indicators increased by around 1% year on year.
Tourism-related earmarked revenue from tourist taxes, accommodation charges and membership contributions exceeded €1.8 million, representing growth of approximately 12%. Revenue is therefore rising faster than visitor numbers, indicating improved collection, higher prices or a gradual shift toward more formal and higher-value accommodation.
The strongest current local signal came from Tivat, which hosted approximately 8,320 tourists on 12 July, up 5% year on year and 4% compared with 2024. Hotels accommodated around 1,370 guests, an increase of 6% from 2025 and 16% from 2024. Private accommodation remained dominant with approximately 6,770 guests, up 4% year on year.
Foreign visitors represented almost 99% of Tivat’s registered tourist population. Around 2,180 visitors came from Serbia and 1,340 from Russia, followed by guests from the United Kingdom, Bosnia and Herzegovina, Ukraine, Türkiye, Germany, the United States, Croatia and Sweden.
The data support a constructive summer revenue outlook, particularly for hotels in Tivat, where growth is exceeding the private-accommodation segment. The market remains highly dependent on foreign demand and privately owned apartments, however, limiting the proportion of visitor expenditure retained by professionally operated hotels and integrated resorts.
A planned direct service between Tivat and Madrid from 18 July will add another Western European connection during the peak season. The commercial importance lies less in the initial seat capacity than in Montenegro’s ability to diversify beyond its traditional regional, Russian-speaking and northern European visitor markets.
