Tivat recorded 10,323 officially registered tourists in the latest local count, an increase of 11 per cent compared with the same period of 2025 and 8 per cent compared with 2024.
Foreign visitors represented 98.8 per cent of the total, underlining the municipality’s dependence on international demand and aviation connectivity.
Private accommodation remained the largest segment, hosting 8,307 guests, around 7 per cent more than a year earlier.
Hotels accommodated 1,824 guests, representing a much stronger increase of 33 per cent compared with 2025 and 56 per cent compared with 2024.
The hotel figures are particularly important because they suggest that growth is not confined to privately rented apartments. Hotel guests are more likely to generate recorded room revenue, use organised services and contribute to formal employment.
Serbia remained Tivat’s largest source market, with 2,886 guests, followed by Russia with 1,316.
Tivat has changed significantly from a small coastal and airport town into a luxury-tourism and residential market linked to the wider Bay of Kotor. Marina development, international hotels and high-end residential projects have increased the municipality’s visibility among higher-spending visitors.
The strong growth in hotel occupancy indicates that this positioning is continuing to attract demand. It also gives operators greater confidence to extend the season through events, conferences, wellness packages and marina-related tourism.
Private accommodation nevertheless accounts for more than four times as many registered visitors as hotels. The balance supports local household income but creates pressure on housing, parking, waste management and utilities.
The extremely high foreign share also exposes Tivat to external disruption. Flight cancellations, weaker regional demand or geopolitical changes affecting a major source market can quickly influence local occupancy.
Diversification is therefore important. Serbia provides stable regional demand, while Western European, North American and Middle Eastern visitors are more closely linked to air routes, premium accommodation and marina activity.
Tivat’s main limitation is increasingly infrastructure rather than market interest. Visitor growth must pass through a constrained airport and a road network that becomes heavily congested during the summer.
Hotels can increase capacity and improve service, but they cannot independently resolve airport crowding, traffic or municipal infrastructure. The commercial performance of the accommodation sector is therefore becoming tied to public investment decisions.
The latest data are encouraging for tourism operators. Hotel demand is growing faster than the private segment, suggesting movement towards higher-value accommodation. Maintaining that momentum will require Tivat to protect the quality of the destination as visitor numbers continue to rise.
