tourism strategy Archives - Montenegrobusiness

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High-end tourism versus volume growth: What Montenegro’s numbers really show

13/02/2026

Montenegro’s tourism strategy has increasingly leaned on the language of “high-end,” “elite,” and “value-driven” growth. The premise is straightforward: fewer visitors, higher spending, less...

Montenegro’s tourism strategy for 2025: Overcoming budget limitations and strengthening global competitiveness

18/01/2025

Montenegro is preparing for the upcoming tourism season with heightened ambitions and realistic expectations, while also being aware of the limitations imposed by budget...

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