Montenegro’s tourism strategy cannot be separated from aviation. The country’s first-quarter airport passenger traffic reached around 310,342 passengers, broadly confirming that air access remains one of...
Montenegro is entering the summer 2026 season with a tourism model that is increasingly defined not by passive demand, but by deliberate programming. A dense calendar...
Montenegro’s government has approved €1.5 million in direct public funding to support the launch of the “EXIT to Montenegro” platform, marking a decisive move to reposition...
The municipality of Žabljak has launched the preparation of a new local tourism development strategy aimed at strengthening the destination’s competitiveness and creating a...
Montenegro’s tourism strategy has increasingly leaned on the language of “high-end,” “elite,” and “value-driven” growth. The premise is straightforward: fewer visitors, higher spending, less...
Montenegro is preparing for the upcoming tourism season with heightened ambitions and realistic expectations, while also being aware of the limitations imposed by budget...
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