Montenegro has enormous potential when it comes to business travel, said the director of the Montenegrin Congress Bureau within the National Tourist Organization (NTO), Aleksandra Maksimović. Therefore, as she stated, they work intensively on the promotion of this specific segment of the tourist offer.
NTO announced that the Montenegrin Congress Bureau, with the support of the Ministry of Economic Development and Tourism and the Chamber of Commerce of Montenegro (PKCG), presented the offer of the destination for business trips at the IMEX 2023 fair, which was held in Frankfurt.
Considering that business events are organized outside the main tourist season, this type of tourism is particularly important for Montenegro from the aspect of extending the tourist season and generating higher income from tourism, because it is known that tourists on business trips spend significantly more compared to the average tourist.
We strive to, in addition to other activities, be present at all important fairs of the congress industry. The fact is that we are increasingly recognized on the business travel map. The reason for this is improved hotel facilities, a diverse tourist offer, a favorable climate for organizing events and better air connections – Maksimović pointed out.
According to Luka Bulatović, Vice President of the Committee for Tourism and Hospitality of the PKCG, there is great interest in Montenegro, and all the best buyers and exhibitors from all over the world have gathered.
This fair brings some of the most serious clients when it comes to pre and post season. So this is a unique opportunity to present Montenegro’s offer and what it has at its disposal. In this way, we can bring the best companies and clients from all over the world – said Bulatović.
The owner of the T.Nowak EventConsult agency, specialized in planning, training and consulting, Thomas J. Nowak pointed out that Montenegro is a very interesting destination when it comes to MICE tourism, i.e. business trips.
What impresses me the most is that there is so much variety in a small space, for all tastes, from the mountains to the coast. It is really a market that is interesting to my clients and me for all MICE activities – said Thomas J. Nowak.
Teresa Cardinali from the Anvideas agency has a similar opinion, who said that she would be happy to recommend Montenegro to her clients. I hear that Montenegro is a very beautiful country, which has treasures that have yet to be discovered. As I hear about Montenegro as a new destination, I am completely impressed and I will certainly visit it in person soon and see the possibilities for organizing events, so that I can then recommend it to my clients – said Cardinali.
At the stand of the Montenegrin Congress Bureau NTO Montenegro, the offer was presented by the local tourist organization Tivta, hotel groups Beppler&Jacobson Montenegro and Montenegro Stars, hotels Hilton Podgorica, Hyatt Regency Kotor Bay Resort, Azul Beach Resort, as well as travel agencies Travel Agency Apolotours – Budva, Explorer DMC Montenegro and Terranautika DMC.
The IMEX fair in Frankfurt, which is being held for the 21st time, is an indispensable platform for promoting the destination, establishing contacts and networking with key actors of the MICE industry in the direction of achieving better business results, as well as education, which gathers around 14,000 business visitors, of which approx. 3,500 exhibitors from around 160 countries.
