The German-Montenegrin Business Club (DMW) founded the Committee for Tourism and Business Environment, bearing in mind the importance of that branch for the economic development of Montenegro and seeing it as a development opportunity.
– The task of this newly formed body is to further connect the two countries, business entities and citizens, through the improvement of the business environment – it is stated in the announcement of the DMW.
This implies the creation of new opportunities, above all in the field of tourism.
– Through a set of planned activities, the promotion of tourism as a strategic economic branch is foreseen, with an emphasis on reducing seasonality, increasing tourist traffic and strengthening the investment environment – the statement added.
The members of the DMW Board for Tourism are renowned experts in the field of business and tourism, namely Aleksandra Popović, who is also the president of the DMW Business Club, Željko Uljarević, who is the president of the Board, and Michael Bader, Wolfram Zeihe and Aleksandra Gardašević Slavuljica.
During the first session of the DMW Board for Tourism, many questions were raised, and the focus was on “energy tourists” from the markets of Germany and Western Europe.
– This is a new category of passengers that has become differentiated due to the current energy crisis. Their tendency is to spend the winter in attractive tourist destinations, taking care to reduce the cost of living, including the suppression of energy consumption in their home countries – the announcement states.
The DMW explained that they are tourists interested in a longer stay, especially in the period during the winter season and the pre-summer season.
The DMW Board for Tourism has defined challenges in the form of legal provisions for the stay of tourists from Western Europe for a period longer than 90 days, so in terms of encouraging tourist movements of this target group, it will also provide proposals for solutions.
Popović said that she was pleased with the initiative aimed at further connecting Montenegro with the German tourist market.
– We will try to contribute to the best possible positioning of our destination on the German market, recognized for its exceptional emission potential and high consumption per tourist. I believe that the key to further Montenegrin tourism development lies in the orientation towards high-paying emission markets and increasing the length of stay of guests – said Popović.
Uljarević emphasized that there are numerous potentials that must be utilized through the strengthening of business and tourism ties between Montenegro and Germany.
– German investors and tourists are constantly looking for new opportunities. Our goal is to present Montenegro as an attractive tourist and investment destination. Our potentials are numerous, the destination is insufficiently explored, so we want to present it through the strong business ties that the German-Montenegrin business club has – added Uljarević.
One of their goals, as he stated, is to increase the number of tourists from Germany by 15% by 2025.
– We see our engagement as part of the improvement of the overall tourism product of Montenegro, and our intention is to give our humble contribution to tourism workers and relevant state institutions through the development of ideas and concrete proposals – concluded Uljarević, local media writes.
