The ministers of tourism of Montenegro and Israel, Simonida Kordić and Haim Katz, have agreed to work together on signing a bilateral agreement on cooperation in the field of tourism, with the aim of finalising the framework later this year. The announcement came during the Montenegrin tourism minister’s official visit to Israel and participation at the International Tourism Fair in Tel Aviv, where high-level discussions took place on enhancing ties between the two countries’ travel and tourism sectors.
Both officials emphasised the very good bilateral relations and the growing cooperation already evident in tourism, noting that the planned agreement is intended to formalise and deepen cooperation, facilitate exchanges, and support initiatives that boost visitor flows and industry collaboration. They underscored the importance of regular ministerial engagement and continuous interaction between their respective teams in progressing toward the signing of the tourism cooperation accord.
The discussions also highlighted Montenegro’s priorities under its current role in the UN World Tourism Organization’s European Commission leadership, including hosting international forums, organising investment-oriented events, and promoting joint initiatives such as the Bridging Destinations programme in partnership with other regional tourism markets — all aimed at enhancing Montenegro’s visibility and competitiveness in global tourism markets. Montenegro’s tourism sector has seen significant growth in visitors from Israel in recent years, driven in part by expanding direct air connections, rising demand for Mediterranean destinations, and stronger promotional campaigns targeting Israeli travellers.
The expected bilateral tourism cooperation agreement between Montenegro and Israel is seen as part of a broader strategy to strengthen economic and cultural ties, stimulate sustainable tourism flows, and leverage shared interests in regional connectivity, travel promotion, and investment facilitation as both countries seek to boost their tourism industries and deepen people-to-people contacts.
